The Latest Health Technology Vision and Consumer Behavior Insights From Accenture

Health Populi

Jane Sarasohn-Kahn

The COVID-19 pandemic hastened digital transformation for both the health care industry and for individuals — as health consumers, patients, caregivers, and health citizens.

Two new reports from Accenture update our understanding of the changed health consumer in the context of both “home: and the health care ecosystem. These reports are Accenture’s annual Digital Health Technology Vision 2020, and an analysis of the firm’s Wave 7 of consumer research, answering the question, How will COVID-19 change the consumer?

The 2020 tech vision for health is summarized here, tying to Accenture’s previous two years of forecasts. This year, the five pillars include:

The “I” in Experience
AI and Me
The Dilemma of Smart Things
Robots in the Wild, and,
Innovation DNA.

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