Healthcare Shopping: The new age of consumerism
Srishti, a 35-year-old HR professional, recently started experiencing palpitations and shortness of breath. While looking up on the Internet for information on the probable causes of her condition, she found an online health services platform where she could review portfolios of doctors and treatment options – allowing her to ‘shop’ for the best care provider and a treatment plan at a cost she could afford. Booking and paying for the appointment through the hospital’s web interface made it easy for her to schedule the visit as per her convenience.
Post consultation she explored online pharmacies and got her medicine at the best rate, earning some loyalty points in the process. Srishti’s situation could be ours. With the onset of digital transformation, the healthcare sector is witnessing a major overhaul. Today, an individual is not just a prospective patient, but a customer armed with a ‘shopping list’ to select the best doctors, facilities and treatment at an affordable cost and at a time and location of her choice. The flow of information is no longer...