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Healthcare's Big Data Moment Can't Come At The Expense Of Our Privacy


Harold Li

The story of Target parsing purchases to predict which shoppers had recently become pregnant is big data lore by now — a classic tale about how seemingly innocent pieces of information like a cosmetics purchase can reveal something uncomfortably personal. But today, marketers don’t need to peek into shopping carts anymore — people are directly volunteering their personal health data every day, through ...

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