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DeepIntent Adtech Solution First To Meld Differential Privacy & Machine Learning To Reach Specific Patients In A Privacy-Safe Way

Yahoo Finance

HIPAA-certified solution delivers 25% higher audience quality, bringing relevant healthcare and treatment information to patients during COVID-19

Marketing technology company, DeepIntent, today announced general availability of Patient Modeled Audiences. The patent-pending, end-to-end advertising solution is HIPAA-certified and is the first to effectively combine differential privacy and machine learning to reach specific patient populations in a privacy-safe way. The solution delivers timely and relevant health and treatment information to patients, a capability that's been particularly important during COVID-19.

Patient Modeled Audience's data-driven approach significantly improves advertisers' ability to reach...

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