Anti-Phishing Startup Pixm Aims to Hook Browser-Based Threats
An anti-phishing startup is rethinking its approach to protecting consumers and businesses from malicious websites with computer vision technology. Pixm's browser plug-in uses artificial intelligence to analyze websites and determine if they're impersonating a legitimate company.
Pixm was founded in 2015 to protect users from browser-based phishing attacks that appear in emails, chats, and social media. Co-founder Chris Cleveland was a graduate student studying machine learning and computer vision, which describes software that can see the same way humans can. He sought to explore how the concept could be applied to block phishing attacks.
At the time, he said,...