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Adobe adds healthcare to the Experience Cloud


Veronica Combs

Adobe announced its new Experience Cloud for Healthcare Tuesday with extended data unification services and privacy protections to attract more healthcare customers. The data integration will allow healthcare providers, insurance companies, retail pharmacies and pharmaceutical companies to create and deliver personalized experiences, according to Adobe. The new service is built on Adobe Experience Cloud applications and designed to help healthcare companies improve quality of care, reduce costs and accelerate digital transformation in healthcare.

Tom Swanson, head of industry strategy and marketing for health and life sciences, said Adobe has seen interest from healthcare providers, insurance companies, pharmaceuticals, medical devices and retail pharmacies.

"Any healthcare...

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